In order to have your website appear in a Google search, Google needs to know your site exists. The more Google knows about your site, the better chance you have to attract an audience. In order to “tell” Google about your site, you should sign up for Google Analytics, put a tracking code on your website, and submit your site to Google through Google webmaster tools. Combined, these steps help your website climb the ranks of search results. This is beneficial especially if you are using your website to showcase your portfolio and obtain employment post-graduation.
Google Analytics is a program that tracks statistics about your website’s visitors. These statistics include everything from how many users a day come to your site to how long they stay on a page. It’s useful knowledge to have, but one of the biggest benefits is that you’re supplied with a tracking code, which basically tells Google “Look! I made a new website”. Additionally, when you submit your website to Google through its Webmaster Tools, Google starts using that website in a search result.
Signing up for Google Analytics
1. Visit google.com/analytics/.
2. Click Sign In, and then click Google Analytics.
Adding the Tracking Code to Your Website
6. Click the line above the /head (or /header) code, and then press your Enter key a few times to create space.
7. Paste the Google code in the space above the /head code. The Google code won’t work if it’s pasted below the /head code.
8. Click Update File.
9. In about 5-10 minutes, open a new tab and visit google.com/webmasters/tools. You may have to log in to Google again.
10. Copy and paste your website URL in the text box, and then click Add Property.
11. Click Verify. If Google Analytics doesn’t appear as Recommended, Google hasn’t had enough time to verify your tracking code. Google Analytics can also be found in the Alternative Methods tab. If Google Analytics doesn’t recognize your Web domain, return in an hour and verify your site.
12. Once verified, a confirmation message appears.